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The Young and the Restless (often abbreviated as Y&R) is an American television soap opera created by Lee Phillip Bell and the late William J. It first broadcast on March 26, 1973 as half-hour episodes five times a week.

"Innocence as we had known and lived it all our lives had, in so many respects, ceased to exist." They changed the title of the series to The Young and the Restless because they felt it "reflected the youth and mood of the early 1970s." The Bells named the fictional setting for the show after the real Genoa City, Wisconsin, which was located on their way to their then-home in Chicago to their annual summer vacation spot in Lake Geneva.

The Young and the Restless began airing on March 26, 1973, replacing the cancelled soap, Where The Heart Is.

"With my father and I, it was a great kind of partnership and pairing in the sense that he had total control of the creative side of the show and I didn't have even the inclination to interject in what he was doing." After Bell's retirement in 1998, a number of different head writers took over the position, including Kay Alden (1998-2006), Trent Jones (2000-2004), John F.

Smith (2002-2006), Lynne Marie Latham (2006-2007), Scott Hamner (2006-2007, 2008, 2008-2012), Josh Griffith (2007-2008, 2012-present), Maria Arena Bell (2008-2012), and Hogan Sheffer (2008-2012).

In the mid-1980s, Bell and his family moved to Los Angeles to create a new soap opera.

During this time, his three children, William Jr., Bradley, and Lauralee Bell, each became involved in soap operas. Bradley co-created The Bold and the Beautiful with his father in 1987. became involved in the family's production companies as president of Bell Dramatic Serial Co. "It's worked out very well for us because we really all worked in very different aspects of the show," William Jr said.

Despite these changes, one storyline that has endured through almost the show's entire run is the feud between Jill and Katherine Chancellor, the longest rivalries on any American soap opera.

Since its debut, The Young and the Restless has won a total seven Daytime Emmy Awards for Outstanding Drama Series in 1975, 1983, 1985, 1986, 1993, 2004, and 2007, and was won a complete total of 56 Daytime Emmy Awards.

John Conboy acted as the show's first executive producer, staying in the position until 1982. Wesley Kenney became co-executive producers that year until Edward Scott took over in 1989. Other executive producers included David Shaughnessy (1992-2004), John F.

Smith (2003-2006), Lynne Marie Latham (2006-2007), Josh Griffith (2006-2008, 2008), Maria Arena Bell (2008-2012), and Paul Rauch (2008-present).

Y&R stood out by using unique lighting techniques and camera angles, similar to Hollywood-style productions.